AT&T Incorporates Strong Messages
The short film effectively expresses logos through the use of strong messages; thus highlighting the consequences of distracted driving to the audience. Throughout the duration of the film, the scenes effectually juxtapose compliance with violation; in that one scene features a father who will not answer his phone behind the wheel while the other features the same man who kills a young boy when he is alone in his vehicle. The rhetor creates this juxtaposition to enable the audience to understand that even the most cautious individuals make the mistake of checking their phones while driving.
Prior to the audience’s understanding that the boy is dead, he is present in the backseat of the man’s car to provide unease to the audience. There, the young boy poses several rhetorical questions to the man about his family and status of living to execute AT&T’s technique of guilt by association: foreshadowing that the man is about to kill the boy. At the moment the boy is killed, the screen rolls black as a metonymic approach of detrimental destruction. To conclude the production, the messages “You’re never alone on the road” and “Distracted driving is never ok” appear on the screen to correlate to the central argument of the medium: distracted driving is ethically and morally unjust.